VSCO is suing fellow photo editing app, PicsArt. What did PicsArt do? VSCO claims that they reverse engineered at least 19 filters from their photo editor app. So far, PicsArt has denied any wrongdoing, even though they have taken down 17 of the alleged 19 filters.
The way VSCO recounts the crime, if they are to be believed, is that a few employees of Picsart made VSCO accounts to study their color presets. In turn, they reverse engineered these presets to add them to PicsArt’s collection of filters.
Here, those PicsArt employees are alleged to have violated the User’s agreement to “agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit or create derivative works from any VSCO Content.”
You can have a look at the lawsuit here. VSCO hasn’t put a number down, but it seems like they are more worried about protecting their proprietary presets from going into ungrateful hands.
The suit declares that VSCO will receive “disgorgement of any proceeds obtained from PicsArt’s use of VSCO filters,” as well as injunctive relief, compensatory damages and “the costs of corrective advertising.”
While VSCO and PicsArt battle it out in the courtroom, we hope they make peace soon and get back to work. We want more filters and we’d sure as hell love to see them soon.