Samsung played a marketing master-stroke with the set up of its first ever experience zones for Galaxy S8 in Korea which have already attracted 1.6 million visitors. A total of 40 experience booths are operating in Korea since April 11th and have witnessed rush of thousands of visitors since then.
Visitors are thronging the promotional booths to get a quick hands on the 2017 flagship smartphones from Samsung. A Samsung Electronics official stated that ‘the phones’ edge-to-edge infinity display and almost bezel-less design have been in the spotlight, drawing attention from customers visiting the experience zones.’
With 700,000 pre-orders already registered for the Galaxy S8 series, Samsung expects this to touch the 1 million mark. This is way higher than the 400,000 record pre-orders received for the Galaxy Note 7 last year.
Samsung Electronics’ mobile chief Koh Dong-jin last week stated that the pre-order sales in overseas markets are doing much better than the Galaxy S7 adding that ‘the pre-orders in the United States far outweigh those in Korea.’
Other than US, Samsung has set its eyes on China where it seeks to raise their market share ‘with new devices by making more efforts than local firms there which are rapidly growing in terms of size and technological innovations.’
Samsung Galaxy S8 and S8+ goes on sale in Korea this Friday, that is on April 21st.
via Korea Times