How to ‘Swipe up’ on Instagram

SWIPE UP on Instagram

The Facebook-owned photo and video-sharing service, Instagram, is one of the most engaging social networking platforms on the planet. Humans, by nature, are drawn towards aesthetic images and videos, which is the main USP of the popular social media service. From individuals to booming businesses, everyone wishes to be more popular on the ‘Gram, and the firm, too, has been constantly giving us powerful tools to make our dreams come true.

Instagram Stories has been a game-changer in this regard. By extending the time people spent on Insta, Stories gives you a broader window to be heard or seen. Additionally, you get the opportunity to direct your Instagram followers straight to your business or blog, which directly translates to more sales and improved engagement. Today, we’ll talk about the art of directing traffic to your site, and tell you how to add ‘Swipe up’ links to your Instagram Stories.

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What is ‘Swipe up’ on Instagram Stories?

Instagram Stories allows us to share special snippets of our lives in the form of short-lived photos and videos. The Stories, unless you ‘Highlight’ them, expire after 24 hours, which makes them all the more lucrative to your followers.

The ‘Swipe up’ tool, capitalizing on the eagerness of your followers, allows you to expand your business or organization by giving you the option to add a direct link to the content you’re promoting.

Once you’ve created a story with a ‘Swipe up’ link, all your followers need to do is swipe up from the bottom of your screen, and they’d be led straight to your website, without any extra steps.

‘Swipe up’ requirements

As of now, the option to add ‘Swipe up’ links is only available for Verified Instagram users or users with at least 10,000 followers. So, unless you tick either box, you won’t be able to add links to your Instagram stories.

How to add a swipe up link to an Instagram story?

Now that you know the prerequisites, let’s see how you could add your business’ link to your Instagram Stories.

To start, fire up the Instagram app and tap on the ‘camera’ icon at the top-left corner of the interface.

Now, click a picture or upload an image from your gallery. Finally, tap on the ‘link’ icon, hit ‘URL’ on the next page, enter your website’s URL, and press ‘Done.’

Your Insta story will now have a ‘Swipe up’ link attached to it, which would lead interested parties straight to your website.

How to trigger a ‘Swipe up’ link?

If you come across a story with a ‘Swipe up’ link, you’d be able to swipe up from the bottom of the screen to access the content they are promoting. These special stories are identified by phrases, such as ‘Swipe Up’ or ‘See More,’ and are always accompanied by an upward arrow, prompting you to swipe up.

How to make your ‘Swipe up’ links more lucrative?

In this era of ruthless marketing, adding a simple image and text may not draw enough attention, especially if you’re only starting out. Fortunately, Instagram has a plethora of cool GIFs that are super effective and completely free to use. Just tap on the ‘stickers’ icon while adding a story and search for “Swipe Up.”


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A mediocre engineer hoping to do something extraordinary with his pen (well, keyboard). Loves Pink Floyd, lives football, and is always up for a cup of Americano.