In this fast-paced world, everyone is looking to get as much done in as little time as possible. Very few tend to devote the time and energy to master a topic from the bottom up. All we care about are the highlights and points to note. So, to catch the attention of a potential customer — or a student even — organizations and institutions like to hand out a thing called a “brochure.”
A brochure is nothing but a collection of documents that tells the potential users all the important factors or things to consider about the product they’re enquiring about. If you’re the seller of a product and want to generate solid leads, it’s important to create a rather eye-catching brochure — something to remember your product by.
In this piece, we’ll tell you how you could create a stunning brochure with the help of one of the best text editors out there — Google Docs.
Is a brochure the same as a leaflet or pamphlet?
A leaflet is usually a single sheet of A6 paper that is used to promote small or midsize businesses. They are a little more presentable than a flyer but aren’t nearly as decorative as a brochure.
A brochure or pamphlet is a collection of pages, which is created primarily to let prospective buyers and investors know more about the vision of the company and crucial information about the concerned products. A brochure is a lot tougher to create, so some renowned brands and organizations offer their services for the same.
How to create a brochure on Google Docs
Despite being a completely free web and application, Google Docs grants you the wish of creating brochures without breaking a sweat. It doesn’t have a curated section for brochures, by the way. However, its free brochure template isn’t the worst option out there.
Below, we’ll check out how to use Google Docs’ brochure on both web and mobile clients.
First, go to docs.google.com and log in with your Google account. This would lead you to the Google Docs landing page. At the top of your screen, click on the ‘Brochure’ template.
This would give you a ready-made brochure with two sections: “Product overview” and “Details.” If you don’t see the brochure template at the top, click on ‘Templates’ and scroll down to find it.
In addition to the two options, you also get a pre-formatted image slot. The size of the image has been chosen as per the industry standard, which is encouraging for the inexperienced brochure makers. Make the necessary changes and let the brochure fly.
Launch the Google Docs mobile app. Considering you are already signed in to Google, you’d be taken to the Docs dashboard, where all of your current documents would be listed. Unlike the web client, you don’t get the list of presets. So, you’d have to look for a workaround.
Google’s famed browser, Chrome, can serve you well in this scenario. Thanks to its ability to display desktop sites in all their glory, you can use Google Chrome to open Google Docs, just as you do on the web client.
So, first, go to docs.google.com. You’d be asked to open Google Docs using the app, instead of the website. To bypass that, hit the vertical ellipsis button at the top-right corner of the screen and check the option ‘Desktop site.’
Now, reload the page. You should be able to see a mini version of the Docs web client on your mobile screen. Tap on ‘Brochure’ to start working on your document.
Should you use Google Chrome to create brochures on mobile?
Although accessing through Google Chrome is the only feasible alternative, we do not recommend bypassing the app. The text size is rather small to our liking, and editing can become a nightmare if you’re not careful. Since a brochure is a representation of your product, using a specialized tool — not a makeshift one — is the way to go.
How to replace the Docs brochure preset image
Google Docs doesn’t have an enviable collection of brochures, of course, but its brochure preset isn’t too bad for beginners. When you open the template, you’ll find an image on the left of the page. Since you’re writing for a product or your company even, you’ll need to find a way to replace the image that Docs gives you. Doing so is pretty straightforward.
Start off by going to docs.google.com and opening the Google Docs brochure you are working on. Next, click on the image on the left. Now, at the top of your screen, you’ll find the option to replace your image. Click on ‘Replace image’ to expand the drop-down list.
Here, you’ll get the option to upload from your computer, Drive, and more. Click on ‘Upload from computer’ and select the picture you want to use.
Click on ‘Open’ to insert the picture into your document.
How to format your brochure images in Google Docs
After you’ve inserted your image, you could use Docs’ built-in image formatting options to add a dash of uniqueness to your document. Formatting options are accessed by single-clicking on an image and hitting the ‘Image options’ button at the top.
Below is the list of formatting options available in Google Docs.
Size & Rotation
The first option under ‘Image options’ allows you to resize, rescale, and rotate the images on your Docs brochure page. After clicking on ‘Image options,’ simply expand the ‘Size & Rotation’ menu. You’ll find the option to change the width and height of the images, set the height and width scale, and rotate completely.
Text wrapping simply allows you to pick the location of your image, in accordance with the text you added. After you go to ‘Image options’ and click on ‘Text Wrapping’ you’ll find three options under the ‘Style’ banner: ‘Inline with text,’ ‘Wrap text,’ and ‘Break text.’
Experiment with the three styles to figure out which one works for you.
Similar to wrapping, you can choose to change the position of your image. You could either keep the image fixed or make it move with the text. If you go with the former, there are some layouts you could play around with.
Resizing, repositioning, and scaling are neat features, but they don’t give Google Docs an advantage in the sea of capable text editors. The option to recolor, on the other hand, is a neat little tool to experiment with. Like all the other options, you’ll need to click on ‘Image options’ to access the ‘Recolor’ settings.
Under ‘Recolor,’ you’ll find a bunch of color-presets.
Select one and watch your image transform. If you don’t like any of the presets, click on ‘No recolor’ to go back to the image’s natural setting.
The final formatting option lets you change the brightness, contrast, and transparency of the image you added. There’s also a ‘Reset’ button to get your image back to its original state if you mess up badly.
How to create a double-sided brochure in Google Docs
A double-sided document has content on either side of the sheet. It saves paper, providing more information in half the footprint. If you wish, you can very easily create a double-sided brochure on Google Docs, considering you’re not running a decade-old printer.
Once you have created your brochure, click on the ‘File’ menu at the top-left portion of your screen. Now, go to ‘Print.’
Depending on the printer you have, you may or may not see the ‘Two-sided’ printing option. To know that, you’ll have to click on ‘More settings’ and scroll down.
Once you get the option, turn it on by selecting the checkbox called ‘Print on both sides’. Let the Flip option as it is. Next, and click on ‘Print’.
How to do two-sided printing manually?
Even if you don’t get the ‘two-sided’ printing option (that is, if your printer doesn’t support it), you can get the desired outcome manually. After the first page is printed, simply flip the page, putting the blank side facing towards you. The second page would now be printed on it.
This is manageable when you have only a few pages to print. Be sure to leave only a single blank paper in the tray so that you get a chance to insert it back after turning over.
How to create a two-fold brochure in Google Docs
Brochures pack more info and punch than standard leaflets. And the philosophy must stand true for all brochure types, including compact brochures. The two-fold brochure is arguably the most compact brochure there is. So, the creator needs to be extra attentive while designing one.
Unfortunately, Google Docs doesn’t have a template for two-fold brochures. However, creating one isn’t the most complicated of tasks.
First, start by going to docs.google.com and creating a new document. On the top-left of your screen, click on the ‘File’ menu.
When it expands, click on ‘Page setup.’
By default, every Google Docs document is set in ‘Portrait’ mode. Since you’d be folding the document, you need as much space as possible. So, we’ll be changing the orientation of the document as well as the margins. Set the ‘Orientation’ to ‘Landscape’ and reduce the size of all margins.
Now, go back to the document you were editing and click on ‘Format’ on the menu bar.
Then, expand the ‘Columns’ section. Since you are going for a bi-fold, you’ll have to pick the two columns option.
After you set your column format to two, it dictates Google Docs to jump to the second column after exhausting the first — instead of going to the next page.
Now, add appropriate sections and fill them with images and text. Before hitting the ‘Print’ button, make sure to preview it first. Go to ‘File’ > ‘Print preview’ to have a sneak peek.
How to create a three-fold brochure in Google Docs
Three-fold pamphlets are even more densely packed than two-folds, which means it’s even more difficult to get the formatting right. However, making them isn’t much of a challenge.
Head over to docs.google.com. Now, open the file you want to turn into a brochure and click on the ‘File menu.’
Then, go to ‘Page setup.’
Change the ‘Orientation’ to ‘Landscape’ and decrease margins. Changing your orientation from portrait to landscape allows you to have more horizontal screen real-estate, although at the expense of some vertical space. Margins, too, are overrated when it comes to brochures, as it’s not just about readability, it’s also about cramming as much information in as little space as possible.
After you’ve changed the orientation and margin settings, explore the formatting options by clicking on ‘Format’ on the menu bar.
Now, go to ‘Columns’ and choose the three-column option.
When you choose to have three columns, your document would take you to the next column when the previous one is exhausted, not go to a new page. When you’re done, populate the columns with images and text and your three-fold brochure would be ready to print. If you wish to pack in more information, do make the print double-sided.
Some tips to improve your brochure on Google Docs
Now that you know pretty much all about creating single, double, and even triple-sided brochures, let’s check out how you could make them as impactful as possible.
Use crisp headers
When you’re creating a brochure, you can’t afford to make it a slow-burn. You’ll have to make sure that everything you’re trying to convey is pretty much on the surface and can be accessed without reading too much into the document.
For example, if you’re talking about a cellphone, you could offer a little picture of the actual product, tell users about its important features, properties that make it stand apart, and maybe even about the manufacturing company. The headers or titles of the particular sections must be well thought out and not feel like a drag. Readers of your brochure are unlikely to invest their precious time reading long, vague titles.
Don’t skimp on image quality
They say an image is worth a thousand words, and it most definitely stands true for brochures or pamphlets. To create intrigue and excitement, you must make your document as eye-catching as possible, and adding high-quality images is the most effective way to do that. While adding images, make sure the formatting is done correctly. The image must work with the next section, not eclipse or contradict it.
Don’t make it bland
Brochures have to be engaging and hopefully fun to read. You should try to be up to date with the hottest catchphrases and pop culture references, if possible, which could help you connect to your audience. However, since every brochure is different, there’s no one-size-fits-all philosophy in here. Just keep experimenting with your vocabulary and see what fits.
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