Choosing the perfect font for your website or app is no mean feat. By picking the right font, and hence increasing readability, you can make your website more hospitable, which, in turn, could lead to more traffic.
As it is a subjective matter, selecting the “best” font can get a bit complicated. So, we’ll take a bit of help from Google itself and help you pick the right font for your business.
Now, before digging in, there’s an important distinction you need to be aware of.
Difference between Serif vs Sans-Serif
A serif is a small stroke attached to the end of a larger stroke in a letter or symbol within a font family. Font families which use serifs are called Serif font families. The ones which don’t use serifs are called sans-serif font families/typefaces.
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Top 10 Free Google Fonts
Check out the best free fonts from Google for commercial usage.
Roboto — Sans-Serif
With over 9 trillion views, Roboto is the most popular Google font in the world. Creator, Christian Robertson, originally developed Roboto as the system font for Android OS. It comes in 12 different styles, giving you a bunch of options to choose from.
Download: Roboto
Open Sans — Sans-Serif
While it’s not as popular as Roboto, Open Sans, too, has a loyal fanbase. The font, which was created by Steve Matteson, has 10 different styles and garnered over 6 trillion views, so far.
Download: Open Sans
Lato — Sans-Serif
Developed by Lukasz Dziedzic, Lato has 10 different styles and managed over 1.6 trillion views, yet.
Download: Lato
Oswald — Sans-Serif
Oswald has gained a lot of traction over the last year to climb up to the fourth position. Vernon Adams, Kalapi Gajjar, and Cyreal collaborated to create Oswald, which has amassed over 1 trillion views since.
Download: Oswald
Slabo 27px — Serif
The first Serif font to make the list, Slabo sits pretty in 5th with just over 1 trillion views. It was developed by John Hudson and comes in only one style.
Download: Slabo 27px
Roboto Condensed — Sans-Serif
Another variation of the Roboto font, Roboto Condensed, clinches the sixth spot with over 950 billion views. It comes in six different styles.
Download: Roboto Condensed
Montserrat — Sans-Serif
Created by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, and Jacques Le Bailly, Montserrat is one of the most versatile Google fonts you’d find. It has 18 styles and chalked up over 800 billion views.
Download: Montserrat
Source Sans Pro — Sans-Serif
Adobe’s first open-source font, Source Sans Pro, was created by Paul D. Hunt. It has 12 distinct styles and amassed over 800 billion views.
Download: Source Sans Pro
Raleway — Sans-Serif
Like Montserrat, Raleway, too, offers 18 different style options. Multiple designers collaborated to create the font, which now has over 550 billion views.
Download: Raleway
PT Sans — Sans-Serif
ParaType initially developed this font for the Public Types of Russian Federation. It has four different styles and has over 500 billion views.
Download: PT Sans
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