What to know

  • Apple's new ad for the iPhone 16 promotes using the device without a protective case.
  • The iPhone 16 features a Ceramic Shield that is 50% tougher than before and twice as strong as other smartphone glass.
  • Apple aims to reassure users about drop protection and reduce fears of cracked screens.
  • The company still sells cases but emphasizes the iPhone 16's durability and design.

Apple is encouraging you to use the iPhone 16 without a case. In its latest advertisement, the company highlights the improved Ceramic Shield on the iPhone 16. This new glass is 50% tougher than the previous version and twice as strong as any other smartphone glass on the market. The ad shows the phone surviving drops and bumps, aiming to ease your worries about damaging your device if you go case-free.

Many people use cases to protect their phones from cracks and scratches, especially since new iPhones can cost over $1,000. Apple’s message is that the iPhone 16’s Ceramic Shield provides enough protection for everyday accidents. The ad features a scenario where someone drops their iPhone 16 without a case, but the phone remains unharmed, thanks to the stronger glass.

Apple still offers cases for those who want extra protection or want to personalize their device. However, the company is now focusing on the iPhone 16’s durability and sleek design. Apple suggests that you can enjoy the phone as it was designed, without hiding it in a bulky case.

Some users remain cautious, pointing out that screen replacements are expensive and that no phone is completely immune to damage. Still, Apple’s push for a case-free experience marks a shift in how the company markets its flagship device. The iPhone 16’s Ceramic Shield is meant to give you more confidence to use your phone as it is, without extra layers of protection.

Via: GSMArena