What to know

  • Apple will limit its AI announcements at WWDC 2025.
  • No major new devices or breakthrough AI features are expected at the event.
  • Some Apple employees believe the event may disappoint those hoping for big AI news.
  • Apple is expected to provide updates on Swift Assist and SwiftUI.

Apple is preparing for its Worldwide Developers Conference (WWDC) 2025, but the company is not planning to reveal major new artificial intelligence features or devices this year. As per a report from Bloomberg, indicate that the event will be smaller in scale compared to previous years.

At last year’s WWDC, Apple introduced its Apple Intelligence platform to compete with other generative AI technologies. However, this year, Apple is expected to take a more cautious approach. There will be no major new hardware or software announcements related to AI. Instead, the company will focus on smaller updates and improvements.

Some employees at Apple believe that the event may be seen as a letdown for those expecting significant progress in AI. Industry observers note that Apple is not expected to show that it is catching up to leading companies in the generative AI space, such as OpenAI and Google. This could make Apple’s shortcomings in AI more noticeable.

Despite the limited AI focus, Apple is expected to provide updates on its developer tools. The company will likely share news about Swift Assist and introduce a rich text editor for SwiftUI. These updates are aimed at improving the experience for developers working within Apple’s ecosystem.

Overall, WWDC 2025 will be a quieter event for Apple in terms of AI, with the company choosing to hold back on major announcements and instead focus on incremental improvements.

Via: gsmarena.com