Asus finally broke the silence regarding its long-overdue ZenFone 4 series smartphones! According to a new report from Digitimes, the Taiwanese tech giant will unveil the new ZenFone 4 smartphones at the end of July 2017.
For the unaware, the aforementioned launch date is nearly 3 months behind the actual schedule. The company is attributing the delay in the launch to “design overhaul and efficiency upgrades.”
According to the company’s CEO, Jerry Shen, the ZenFone 4 series handsets will carry a “competitive” price tag. With the Chinese smartphone vendors getting more aggressive with the pricing of their products, Asus’s smartphone business started suffering more and more losses.
Read: Asus ZenFone AR to launch in Taiwan on June 14
The company, however, expects the ZenFone 4 series to put its smartphone business back on the profit-lane by the second half of the year.
The report further suggests that the company will initially unveil the 5.5-inch model from the ZenFone 4 line and then continue to slowly launch devices in different sizes. As for the pricing, the 5.5-inch variant is expected to be priced anywhere close to NTD 15,000 (approximately USD 500).
Also, the Digitimes report suggests that the company will launch its next-generation smartphone dubbed the ZenFone 5 (for now) during MWC 2018 event.