HTC U 11 teased in a new video by HTC

All the flagship phones released this year by different OEMs have brought something or the other new to the table. Be it LG G6’s Full Vision Display or Galaxy S8’s Infinity Display or even Xiaomi Mi 6’s four-sided 3D glass design with an under-glass fingerprint scanner, these flagship phones have brought a breath of fresh air in the stagnant smartphone market. And if you thought that was all the innovation one could think of in a smartphone, wait till you get to see the HTC U 11, the Taiwanese company’s this year flagship product.

Slated for a May 16th release, HTC has started playing its marketing card and released another teaser video focusing on the main USP and uniqueness of the HTC U 11, the pressure-sensitive edges that can interpret gestures into actions.

Read: First live images of the HTC U Ocean flagship appear online

HTC has opted to show the phone’s USP by including clips of our day-to-day activities where we resort to squeezing to get our jobs done. Thus, the video shows people squeezing things and eatables such as lemon, bun, orange, trumpet, stapler and even a bicep and a hand.

In between HTC has thrown a shot of the upcoming flagship smartphone painted in Blue color. The video ends with the tagline ‘Squeeze the Brilliant U’ and the May 16th release date.

Other than the unique pressure sensing side bezels, the HTC U 11 is rumored to sport a 5.5-inch WQHD (1400 x 2560 pixels) display, Qualcomm Snapdragon 835 SoC, a 4GB or 6GB RAM, a 12MP ultrapixel rear camera and a 16MP selfie shooter. The phone will run Android 7.1.1 Nougat out-of-the-box with the company’s Sense 9 UI on top. If past reports are to be believed, the touch sensitive bezels might have access to the power and volume control and even the fingerprint scanner.

Read: HTC U 11 would be the official name of HTC Ocean/U/11

By all means, the HTC looks prepared to give Samsung a tough competition in the flagship segment.

Posted by
Nuzhat N

Nuzhat is a day-dreamer with imaginations running sky-high. Her love for tech is a recent one which she is still unwrapping and trying to decipher. Once a news-savvy journalist, she is now a tech-savvy author. Email: [email protected]


  1. The timing is mischievously perfect. This is surely going to make some people have second thoughts about buying the S8 or the G6 right away and compel them hold off for another two weeks to see how HTC U 11 will turn out to be and then make a buying decision. I am pretty sold on that marketing video of theirs. It was oddly very satisfying to look at. They seem to have taken a simple day to day widespread activity like squeezing and created a technology around it. Creating an air of suspense about how the pressure sensitive bezels are going to be used. It does make me fee like they are trying hard to stay simple. But all judgements on hold until I actually see how this feature is going to be implemented.

  2. So much mystery XD HTC hopefully does good this time around as the past few years weren’t really easy on them.These teasers really get me excited but I’m going to take everything with a pinch of salt just keeping in mind their performance in the past few years.Really excited to see how it turns out 😀

  3. a lot of squeezing going on in this video, can’t wait to know what kind of amazing technology they came up with this time!!

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