In the age of marketing supremacy, ZTE has come up with innovative ways to promote its upcoming mid-range offering Nubia Z17. In such a move, the company has sent out binoculars alongwith invitation letters for the launch of the smartphone on June 1st.

While it may appear quirky at first to consider using a binocular to arouse curiosity about a smartphone, it seems the company wants us to draw parallels between the features of both the devices. Now the binoculars which ZTE has sent with invitation letters boast of being waterproof and also come with other features such as double mirror, Zoom and Night Vision. It seems like these are some of the features ZTE has built-in Nubia Z17 and which it wants to sell as the phone’s USP.

Read: ZTE Nubia Z17 leaks out again / ZTE Z17 specs confirmed at TENAA, images revealed too

Now we know that the upcoming Nubia phone will have dual rear cameras which should come with Zoom capability. Past leaks have also pointed towards Nubia Z17 being released with a water-proof body.

The phone is expected to sport a 5.5 inch FHD display, Snapdragon 835 chipset, 6GB or 8GB RAM and 64GB or 128GB storage. It will be kept on by a 3100mAH battery and shipped with Android 7.1.1 Nougat. The ZTE Z17 is believed to sport dual rear cameras of 23MP+12MP resolution and a 16MP selfie snapper. This new device is also rumored to feature AI assistant and a bezel-less look.

Read: ZTE Axon 7 Nougat update

Via: Weibo