Apple rolled out a new feature today allowing users to migrate digital purchases between different Apple Accounts. This long-awaited capability addresses a common pain point for those who've accumulated content across multiple Apple IDs over the years.

The migration tool enables consolidation of apps, music, books, TV shows, and movies from a secondary Apple Account to a primary one. It's designed for situations where someone might have separate accounts for iCloud and media purchases, letting them bring everything under one umbrella.

To use the feature, both accounts need to meet several requirements. According to Apple's documentation, users must know the primary email or phone number and password for both accounts, have two-factor authentication enabled, and ensure neither account is shared. The accounts also need to be set to the same country or region.

The process is initiated through the Settings app on an iPhone or iPad. Users navigate to Media & Purchases, tap View Account, and then select the new Migrate Purchases option. After reviewing account information and completing required tasks, purchases are transferred to the primary account.

It's worth noting that this migration is more than just moving purchased content. Payment methods, subscriptions, and even personalization data for services like Apple Music and Apple TV migrate as well. This comprehensive approach ensures a smoother transition but also means users should carefully consider which account to designate as primary.

While this feature solves a significant issue for many Apple users, it does come with some limitations. As reported by 9to5Mac, the migration tool is not available in the European Union, United Kingdom, or India at launch. Additionally, iCloud data doesn't transfer as part of this process, maintaining separation between purchase history and cloud storage.

For those who've been juggling multiple Apple IDs, this new capability offers a path to simplify their digital lives. However, given the comprehensive nature of the migration, users should review Apple's detailed support documentation before diving in to ensure they understand the full implications of merging their accounts.