What to know

  • Meta introduces cross-posting from Instagram and Facebook to Threads.
  • Previously, users could only share from Threads to Instagram.
  • The new feature is limited to still images, excluding reels and videos.

Meta has finally rolled out the ability to cross-post from Instagram and Facebook to Threads, marking a significant expansion of its content sharing capabilities.

This latest update builds upon the existing functionality that allowed users to share their Threads posts on Instagram. Now, the content flow has been reversed, enabling users to populate their Threads feed with posts from Instagram and Facebook.

However, there’s a catch. The current iteration of this feature is limited to still images only. This means that while your favorite snapshots can make their way to Threads, your reels and videos will have to stay put on their original platforms for now.

With the rollout of the cross-posting feature, you’ll see a new ‘Threads’ option at the bottom when creating a new post. You can also select the option from within ‘More options’ (which leads to the ‘Advanced Settings’ page.

The introduction of this cross-posting feature is a clear indication of Meta’s strategy to create a more interconnected social media experience. By allowing content to flow more freely between its platforms, Meta is not only enhancing user convenience but also potentially boosting engagement across its entire network.

A single post can now potentially span three major platforms, maximizing visibility and engagement without additional effort.

As Meta continues to evolve its suite of social media platforms, users can likely expect more integrations and cross-platform features in the future. For now, this new cross-posting capability marks an exciting step forward in the world of social media sharing.