Sony has announced a new promotion channel for game developers called Xperia exclusive, which will be visible on the majority of Xperia smartphones and tablets. This channel will promote games and game developers who are willing to go the extra mile and create unique in-game content exclusive to Xperia smartphones. For example getting to select a unique car model exclusive only to Xperia users, in a motor racing game, or a playable character in a game, which only Xperia owners can select, or a separate new level altogether, which is available for Xperia users.

These games will also include a link from the main menu of the Xperia exclusive list and they will be fully optimized for Xperia smartphones. The initiative is certainly a brilliant way for users to find content exclusive to their devices, as well as a platform to increase visibility for the developers of that content.

Xperia exclusive has three game titles already on its list –

  • Mini Motor Racing – Users can select an Xperia Super Car in this game
  • Gunman Clive – Users can assume the character of Miss Johnson and save the hero Clive
  • Megacity HD – Access to 2x power-ups and six additional challenges

More games will be added in the future, so if you have an Xperia device, keep an eye on the Xperia exclusive section for new additions.

If you are a game developer, and wish to have your game considered for the Xperia exclusive program, you can visit this link to tell Sony more about your game.