Snapchat Introduces AI Tools for New AR Experiences

What to know

  • Snapchat has unveiled new GenAI models to generate AR experiences in real time on mobile devices.
  • The company also introduced Lens Studio that will enable developers create custom ML models and save time creating Lenses.
  • GenAI Suite is part of the new Lens Studio 5.0 release.  

Snapchat is introducing its latest generative AI technology for Snapchatters as well as its AR developer community. These include the company’s “real-time image model that can bring your imagination to life in AR” as well as a new GenAI Suite to build upon Lens Studio, Snaps’ AR authoring tool, allowing creators to build next generation of high-quality Lenses. 

Snap hopes these technologies will encourage users and developers to try out their new GenAI technologies over those developed by its competitors. 

Snap previews Real-Time GenAI and new tools for Snapchat’s AR community

As generative AI models gain better optimization, it becomes possible to run them on mobile devices to generate AR experiences in real-time, which is exactly what Snap’s new model is all about. Snap’s GenAI techniques already power Bitmoji Backgrounds, Chat Wallpapers, Dreams, AI Pets and AI Lenses. With the new prototype, you’ll soon be able to go one step beyond, creatively speaking, and transform ideas into real-time AR experiences.

Image: Snap

Lens Studio is also receiving a new GenAI Suite that will enable “AR creators to generate custom ML models and assets to power their Lenses.”

Image: Snap

These tools will apparently save “months of time” when building high-quality Lenses, which artists, creators, and developers can use to combine ML models with AR features.  

Image: Snap

Teaming up with London’s National Portrait Gallery, the company has also created Lenses inspired by portrait styles, one of the examples of what the GenAI Suite can do. 

Image: Snap

Lens Studio 5.0 already includes the new GenAI Studio and the updates will allow developers and creators to personalize their workflows to enable large-scale complex projects.

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