Is Samsung trying to steal the all the limelight in 2017? Is it trying to give its competitors a tough run? Although starting an article with a host of questions is definitely not my style. I would rather provide answers and insights. But going by the recent leaks, rumors and even official announcements of and by Samsung has left me quizzical.

And the recent one that it will launch the new Samsung Level In ANC wireless headphones with Active Noise Cancelling feature alongside the Galaxy S8, makes me wonder what else does it has in store for this year.

There is the bezel-less look with dual curved edges, with the first ever aspect ratio of 18.5:9 and 83% screen-to-body ratio. Then there is the new AI assistant called Bixby which will recognize both images and voice. On top of these is the launch of Qualcomm Snapdragon 835 SoC which will give it much more power. If all these features weren’t enough to turn your heads, here comes the Active Noise Cancelling wireless headphones with Galaxy S8. Does it sound similar to Apple Airpods? We bet yes!

The company claims that the Level In ANC wireless headphones can reduce ambient noise by up to 20db for a more immersive listening experience and come with ‘Talk-in Mode’ feature. This feature enables listeners to hear outside sound when someone calls their name.

Samsung plans to launch the wireless headphones in red, green, black and silver color options at a price of €130 (about $140) alongside the Galaxy S8.