Samsung Set to Revamp Bixby with AI Upgrade in 2024

What to know

Samsung plans to launch an AI-powered upgrade for Bixby this year.
The new Bixby will use Samsung’s own large language model (LLM).
Samsung will continue to support multiple voice assistants on its devices.

Samsung is gearing up to breathe new life into its voice assistant, Bixby, with a significant artificial intelligence upgrade slated for release later this year. The news comes directly from TM Roh, the head of Samsung’s mobile division, in an interview with CNBC.

The South Korean tech giant plans to leverage its proprietary large language model (LLM) to power the next iteration of Bixby. This move aligns with the growing trend of integrating advanced AI capabilities into voice assistants, following in the footsteps of competitors like Apple’s Siri and Google Assistant.

TM Roh emphasized the company’s commitment to advancing Bixby with generative AI technology, stating, “We’re going to advance Bixby with application of Gen AI technology.” This upgrade is expected to enhance Bixby’s natural language understanding and processing capabilities, potentially allowing for more complex and nuanced interactions with users.

The timing of this announcement is particularly interesting, as it comes on the heels of Samsung’s recent launch of the Galaxy Z Fold6 and Z Flip6 foldable devices. These new smartphones already showcase Samsung’s dedication to incorporating AI features into their product lineup, and the Bixby upgrade appears to be the next step in this strategy.

While specific details about the new Bixby features remain under wraps, industry experts speculate that the AI-powered assistant could offer improved conversational abilities, more accurate voice recognition, and enhanced integration with Samsung’s ecosystem of devices and services.

Despite the focus on upgrading Bixby, Samsung has confirmed that it will continue to support multiple voice assistants on its devices. This approach allows users to choose their preferred AI assistant, maintaining flexibility in the increasingly competitive AI landscape.

The announcement of Bixby’s AI upgrade underscores Samsung’s commitment to innovation in the mobile space and its determination to stay competitive in the rapidly evolving field of artificial intelligence. As the release date approaches, tech enthusiasts and Samsung users alike will be eagerly anticipating the new capabilities that an AI-powered Bixby might bring to their daily digital interactions.