Samsung is expanding the reach of its mobile-payment service, Samsung Pay, by releasing it in the Middle East and Northern Europe. In the Middle East it has been launched in UAE while Sweden has become the first Nordic country to get it. Samsung Pay is a mobile payment service which uses NFC for wireless payment.

Samsung has launched Samsung Pay in the United Arab Emirates this week itself. In the UAE, which is the first region in the Middle East to get the service, Samsung has collaborated with nine banks, including ADCB, Emirates NBD, HSBC, Mashreq, NBAD, RAKBANK, and Standard Chartered for Samsung Pay.

In Northern Europe, Samsung has introduced Samsung Pay service in Sweden in cooperation with seven local banks including Eurocard and Nordea. There’s also early access for Samsung Pay in Hong Kong and Switzerland.

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In February this year, Samsung released Samsung Pay service in Malaysia and Thailand. Samsung Pay is now available in 16 markets around the world including the United States, China, Spain, Australia, Singapore, Brazil and India and with the introduction of Samsung Pay Mini app which is to run on lower end devices, the company aims to emerge as the sole champion in the business.

Source: Samsung