What to know

  • Samsung is expanding its 'Screens Everywhere' approach, integrating smart displays into more home appliances.
  • The company says this strategy will not result in ads appearing on every screen, at least for now.
  • Samsung aims to enhance convenience and connectivity in the home through AI and smart displays.
  • Future updates and new products are expected, but the focus remains on user experience, not advertising.

Samsung is pushing forward with its 'Screens Everywhere' vision, aiming to bring smart displays to a wide range of home appliances. This approach is part of the company's broader 'AI Home' strategy, which seeks to make daily life more convenient and connected by weaving artificial intelligence and smart screens into everyday devices.

Despite concerns from some users about the potential for increased advertising, Samsung has clarified that its current plan does not involve placing ads on every screen in your home. The company emphasizes that the focus is on creating a seamless and personalized experience for users, rather than turning every display into an advertising platform.

Samsung's new products, such as the Bespoke AI Side-by-Side refrigerator, showcase how smart displays and AI can work together to assist with tasks like managing groceries and suggesting recipes.

The company is also leveraging its expertise in mobile AI and connected home systems to ensure that these devices are easy to use and integrate smoothly into daily routines.

Looking ahead, Samsung plans to continue rolling out new smart appliances and features throughout the year. While the technology behind 'Screens Everywhere' will keep evolving, the company assures users that advertising will not be a central part of the experience, at least for now.

The priority remains on innovation that puts people and their needs first, supporting a more efficient and enjoyable home environment.

Via: TheVerge