What to know

  • Netflix is launching a vertical short video feed for mobile devices.
  • This feature aims to offer quick, easily consumable video clips.
  • It is similar to popular formats on TikTok and Instagram Reels.
  • The move is part of Netflix's strategy to engage users on mobile platforms.

Netflix is rolling out a new feature for mobile users that introduces a vertical feed of short videos. This update is designed to let you watch quick video clips by simply scrolling on your phone, much like the experience on TikTok or Instagram Reels.

The vertical feed will show you a stream of short-form videos. You can swipe up or down to move between clips. These videos are curated from Netflix's own shows, movies, and possibly other content. The goal is to help you discover new titles and keep you engaged, even if you only have a few minutes to spare.

This new feature is available only on mobile devices. Netflix wants to make it easier for you to find something interesting to watch, even when you are on the go. The company is responding to the growing popularity of short video formats, which have become a major trend on social media platforms.

By adding a vertical short video feed, Netflix hopes to attract more viewers who prefer quick, snackable content. The company has not announced if or when this feature will come to other devices, such as smart TVs or desktop computers.

This move is part of Netflix's broader strategy to compete with other streaming and social media platforms. By offering short videos, Netflix aims to keep you engaged with its app and encourage you to explore its full library of content.