What to know
- Netflix has launched a generative AI-powered search tool for its platform.
- The tool lets you use natural language to search for shows and movies.
- It aims to make finding content easier and more accurate for users.
- The feature is currently rolling out to select users and will expand over time.
Netflix has introduced a new search tool powered by generative AI. This tool is designed to help you find shows and movies more easily by understanding natural language queries. Instead of typing just the name of a show or actor, you can now describe what you are looking for in your own words.
Video via: Netflix
For example, you can search for phrases like "funny movies about high school" or "dramas set in New York with strong female leads." The AI will interpret your request and suggest relevant titles from Netflix's library. This approach aims to solve the problem of users struggling to find something to watch, especially when they do not know the exact title.
The new AI-powered search is currently available to a limited group of users. Netflix plans to expand access gradually. The company says the tool will continue to improve as more people use it and provide feedback.
Netflix has been investing in artificial intelligence to enhance user experience. With this latest feature, the company hopes to make content discovery more intuitive and personalized for everyone. If you have access to the new search tool, you can try it by typing your query in the search bar as you normally would.
Netflix has not announced when the tool will be available to all users, but it is expected to roll out more widely in the coming months.
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