Google profile cards have been one of the topmost ways to reach out to your searchers for businesses and famous personalities. Google introduced this feature to small business owners as well as end consumers a few years back.
This allows you to create your own profile card which should show up at the top of the search results when somebody searches for your name. But just like any other search result, you need to properly optimize your profile card for the search engine in order to get the desired result.
Here are a few tips that you can follow in order to make it easier for people to look for your profile card.
Tip 1: Use unique username
The first and foremost tip is to use a distinguishable and unique username for your profile card. This makes it easier for the search engine to narrow down its results to you as well as allows your searchers to find your profile among other similarly named personalities.
In case you share a name with a famous personality, then it is highly recommended that you add some sort of association/tag at the end of your username on your profile card. For example, if you share your name with the Indian personality ‘Salman Khan’ then it is likely that your profile card will not show up in the search results easily.
You will have to come up with an innovative title for your name. Using your profession as a tag at the end of your name is a good way to circumvent such a situation. For example, if you are a blogger, you could change your name to ‘Salman Khan blogger’ or if you are a chef, you could change your name to ‘Salman Khan chef’.
This makes it easier for people to search for you on the internet all the while making it easier for Google to display your profile card under the relevant search terms.
Tip 2: Provide correct location
Use your correct location. Google Analytics data shows that if an average person is unable to find the desired person that they are searching on Google, then it is highly likely that they will be adding a location to their search keyword.
Adding the correct location to your profile card will significantly increase your chances of showing up in search results.
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Tip 3: Add latest info
Add the latest information to your profile card. If your profile card has been inactive for quite some time and hasn’t been updated recently, it is likely that the search algorithms will opt for a newer profile card under the same search terms with more up to date details.
Updating your profile card on a regular basis will help Google identify it as the most relevant result when somebody searches for you.
Tip 4: Follow content guidelines
Follow the content guidelines provided by Google. This will ensure that your profile card is published to the search engine without any errors.
This will also prevent any violations in the future and will prevent your profile from getting flagged by users for violating Google’s terms and conditions.
Tip 5: Avoid copyright infringement
Do not violate any copyrights or individual rights on your Google profile card. Doing so will get your profile card flagged and will prevent it from showing up in relevant search results.
Make sure you use your own images and use content that is meant for use. Copying and pasting from an online source could result in plagiarism which will cause Google to withhold your profile card from getting published.
Tip 6: Mind your language
Do not use profanity or vulgar language. This is against Google’s content policy guidelines and will surely get your profile card sent back for revision.
Attacking or degrading other social groups, individuals or organizations will also result in your Google profile card getting banned.
Note: Google only allows a handful of violations of its content policy before access to the service is completely revoked for your profile. So make sure you follow all the guidelines in order to ensure that your profile card will show up in relevant search results.