What to know

  • Google is increasing the number of ads in its AI-generated search results.
  • Ads will now appear directly within AI Overviews, not just above or below them.
  • This change is rolling out to users in the United States first.
  • Some users and advertisers are concerned about the impact on search quality and visibility.

Google is making a significant change to its search experience by adding more ads to its AI-generated results. The company announced that ads will now appear directly inside AI Overviews, which are summaries generated by artificial intelligence at the top of some search results.

Previously, ads would show up above or below the AI Overviews. With this update, users will start seeing sponsored content embedded within the AI-generated summaries themselves. Google says this move is meant to help users discover relevant products and services while reading AI-generated answers.

This change is rolling out first to users in the United States. Google has not yet said when it will expand to other countries. The company says it will clearly label these ads as sponsored to distinguish them from organic content.

Some users and advertisers have raised concerns about this update. They worry that more ads could make it harder to find organic information and may affect the overall quality of search results. Advertisers are also watching to see how these new placements will impact their campaigns and visibility.

Google says it will monitor feedback and continue to adjust how ads are shown in AI Overviews. The company is encouraging users and advertisers to share their experiences as the rollout continues.

Via: theverge.com