Update: Price is confirmed, it’s $199 (without contract, of course). And Amazon has already started taking pre-orders for Kindle Fire, which will be shipped starting November 15, 2011. Dual-core processor and 7 inch IPS display with gorilla glass protection have been confirmed, while, it lacks 3G, microphone and camera. More details here.

Amazon is holding a press event today to announce its new android tablet, rumored as Kindle Fire, but its details regarding price, launch date and specifications have already been revealed. Kindle Fire will be priced aggressively in the range of $250 to $300 and will run on highly customized Android 2.3 OS powered by dual-core processor. And as far as the form factor goes, it’s said that Kindle Fire will look and feel simple and neat.

Amazon has put up a very good effort (the special unveil event on Wednesday) to make sure that Kindle Fire is not just any e-reader (or the original Kindle, for that matter) available in market. The Kindle Fire has a whole new customized Android OS developed by the guys at Amazon, who’ve tried their best to wash away the Android feel, very much intentionally.

The 7-inch Kindle Fire is set to launch in mid-November, and it houses a Texas Instruments’s dual-core OMAP processor (clocked at 1GHz, we guess). The customized OS is largely based on Amazon and their app store — so much for free advertising.

Kindle Fire will focus largely on the services offered by Amazon such as Amazon bookstore  and its mp3 service. Amazon is also in talks with Fox Entertainment to stream their content on Fire via their streaming service. Also, Amazon has already made a few deals with  publishing houses to offer their magazines on Kindle Fire.

Overall, Amazon is trying everything possible in their grasp to make Kindle Fire a hit among consumers.

So, are you impressed? Or you simple hate the fact that it doesn’t feature Android 3.x (the version for tablets) and there is literally no signs of any promise of Android 4.0. And on top of that, lots of bloatware.

Well, if we look from the standard tablet point of view, it looks dirty but if you’re invested in Amazon services heavily, all this could turn out to be a boon. Gadgets of today, eh!