The Indian OEM, Smartron, doesn’t really ring a bell when you first hear of it. That’s because it is new to the smartphone game. But they have a new phone they want you to buy, and to really make an impression on you, they have the Cricketing genius, Sachin Tendulkar, present it to you — in fact, it’s even named after him, a sit’s dubbed srt.phone (Sachin’s full name is Sachin Ramesh Tendulkar, ya’know!).

We wouldn’t blame you if you would classify the smartphone as just another mid-ranger, but there are a few very interesting features on this device which sets it apart from competing OEMs.

To start with, let’s look at the specs that the srt.phone packs in. The device features a 5.5-inch 1080p IPS panel, 4GB of RAM, 13MP rear shooter, 5MP front camera, 32GB or 64GB storage options and a 3000mAh battery. There is no expandable storage and the device has a removable back with the fingerprint sensor located there too. All this looks pretty standard till now.

Things start to change when you get to know that the display is protected with Gorilla Glass 3 and there is also NFC on board along with the whole host of necessary sensors. The processor on board is the octa-core Snapdragon 652 chipset, which is a pretty solid performer with four Cortex A72 cores and four Cortex A53 cores. These are specs which are usually omitted as cost saving measures in competing devices from Xiaomi and the like.

Read: Meet the Jelly phone, the smallest 4G smartphone running Android Nougat

To add to the twists, Smartron is shipping the srt.phone with a near stock build of Android 7.1.1 Nougat on board. Pretty cool seeing this from an Indian OEM. And what’s more is that Smartron has promised three major update cycles for the device. This is a pretty steep claim and if the company manages to follow it through, they have a good chance of becoming a noteworthy brand in the mid range market.

The portfolio of devices from Smartron currently come up to only three. The OEM has integrated tron.x which provides a sort of hub for seamless use between its own devices and the srt.phone also includes unlimited t.cloud storage for backing up settings, photos, contacts and messages.

Read: Snapdragon 660 to launch on May 9th in China

The srt.phone is retailing at INR 12,999 (approx. $202) for the 32GB variant and INR 13,999 (approx. $218) for the 64GB variant. The smartphone is sure to gain traction in India as Sachin Tendulkar holds a place in the hearts of millions of Indian cricket fans.