Marketing can make or break your product, and Samsung knows it, after all, they have always been pretty good at it, which is a reason they are giving it a good go while launching the Galaxy A5 2017 and Galaxy A7 2017 in Brazil.
Samsung has announced the Galaxy A5 2017 and Galaxy A7 2017 devices in Brazil with a marketing campaign of it own, developed by the Cheil agency, premiered through a 30-second movie that aired today in Brazil.
Check out the campaign video below.
Let’s talk about the devices now.
The Galaxy A5 (2017) introduces a 5.2-inch Full HD Super AMOLED display, and is powered by Exynos 7880 processor and 3GB RAM. The device also includes an expandable 32GB of internal storage and boasts of a 16MP camera with f/1.9 aperture — which is same on its front and rear. With the device being supported by a 3,000mAh battery with fast charging support, be sure to expect an almost full day of usage. The A5 2017 comes with Android Marshmallow out of the box, so you will be smashing that ‘check for updates’ button a lot more than you would want, as Nougat would arrive as an OTA only in Q1 2017.
The Galaxy A7 (2017) on the other hand, has a larger 5.7-inch Full-HD Super AMOLED display with the similar Exynos 7880 processor, 3GB of RAM and an expandable 32GB on-board storage. The device also implements a similar 16MP camera with f/1.9 aperture on the front and back. The Galaxy A7 (2017) is powered by a 3,600mAh battery with fast charging capacity, and runs on Android 6.0 Marshmallow out of the box.
Available in in Brazil in Gold, Pink and Black colors, the suggested price for the Galaxy A7 (2017) and Galaxy A5 (2017) is R$ 2,299 and R$ 1,999, respectively.