What to know

  • Perplexity has launched a new shopping feature called “Buy with Pro,” allowing users to purchase products directly within the search engine.
  • This feature integrates product recommendations and one-click checkout for Pro subscribers, enhancing the online shopping experience.
  • The company also introduced a visual search tool called “Snap to Shop,” enabling users to find products by taking photos.
  • Perplexity aims to compete with major players like Google and Amazon in the e-commerce landscape.

Perplexity has introduced a new feature called “Buy with Pro,” which allows users to purchase products directly from the AI search engine. This feature enables you to research and compare products without leaving the Perplexity platform, simplifying the shopping process.

For users subscribed to Perplexity Pro, there is a one-click checkout option. By saving your payment and shipping information within the app, you can complete purchases quickly. Currently, Perplexity is offering free shipping on all orders made through this feature.

In addition to “Buy with Pro,” Perplexity has launched a visual search tool called “Snap to Shop.” This feature allows you to take a photo of an item and find similar products instantly, making it easier for you to locate what you want without needing detailed descriptions.

Perplexity’s new shopping capabilities position it as a competitor in the e-commerce space, challenging established companies like Google and Amazon. The integration of product cards displaying essential details such as pricing and seller information improves user engagement and decision-making.

Perplexity’s product cards will show whether you can “Buy with Pro.”

For products that don’t support Buy with Pro, Perplexity redirects users to the merchant’s website to finish their purchase.

The company has also initiated a Merchant Program aimed at retailers, allowing them to provide product specifications directly to Perplexity. This initiative helps merchants gain visibility while enriching the data available for product recommendations within the search engine.

As Perplexity evolves from a simple search tool into a more comprehensive service platform, it shows its intention to change how consumers shop online. With these new features, shopping through Perplexity becomes an efficient way to find and purchase products.

Image via: Perplexity