What to know

  • Nothing has confirmed the Phone (3) will launch with a higher price than previous models.
  • The company says it is 'going all in' on premium features and design.
  • This marks a shift from Nothing's earlier focus on affordability.
  • Details about the exact price and launch date are not yet announced.

Nothing, the technology company known for its transparent design smartphones, has officially announced that its upcoming Phone (3) will come with a significant price increase. The company says it is 'going all in' on premium features and design for its next device.

In a recent teaser, Nothing confirmed that the Phone (3) will not follow the affordable pricing strategy of its earlier models. Instead, the company plans to focus on delivering a more premium experience. This includes improvements in hardware, software, and overall build quality.

Nothing's founder, Carl Pei, stated that the decision to raise the price is part of a broader strategy to compete with flagship smartphones from other major brands. The company believes that investing in better components and features will justify the higher cost for consumers.

While the exact price and launch date for the Phone (3) have not been revealed, Nothing has made it clear that buyers should expect to pay more than they did for previous models. The company says this move is necessary to support innovation and deliver a better product.

Nothing's previous phones were known for their unique design and competitive pricing. With the Phone (3), the company is signaling a shift toward the premium segment of the smartphone market. More details about the device are expected to be announced in the coming weeks.

Via: 9to5Google