Barnes and Noble unveiled two new tablets today, one of which is the Nook HD+ that we talked about before. The other tablet announced is the lower-end and lower-priced Nook HD, which is Barnes and Noble’s answer to Amazon’s Kindle Fire HD 7″.

The Nook HD sports a 7-inch screen with a resolution of 1440×900 for a 243ppi pixel density, with the same technology as used in the HD+ which allows for great detail and clarity along with improved power efficiency, that allows the modest 4,050 mAh battery to provide up to 10.5 hours of reading time or 9 hours of HD video playback.

Other specs of the Nook HD include:

  • 1.3GHz dual-core TI OMAP4470 processor
  • 1GB RAM
  • 8GB/16GB internal storage
  • Heavily customized Android 4.0 Ice Cream Sandwich
  • Stereo speakers enhanced with SRS TruMedia audio

The Nook HD will cost $199 for the 16GB variant and $249 for the 32 GB variant and will go on sale some time in late October, competing directly with Google’s Nexus 7 and the Amazon Kindle Fire HD 7″. With so many choices in the market for $200 tablets, it will in the end depend on which ecosystem you choose to go with, with Amazon, Barnes and Noble, and Google each having a well-established ecosystem with lots of content.

So, which one are you going with? Do let us know in the comments!