What to know

  • Bose Corporation has acquired McIntosh Group, the parent company of luxury audio brands McIntosh and Sonus Faber.
  • McIntosh will continue manufacturing premium audio equipment at its Binghamton, New York headquarters.
  • The acquisition aims to expand Bose’s portfolio into high-end audio and automotive sectors.

In a surprising move that has sent waves through the audio industry, Bose Corporation has acquired the McIntosh Group, bringing two legendary high-end audio brands – McIntosh and Sonus Faber – under its umbrella.

The acquisition marks Bose’s bold entry into the luxury audio market. While Bose has built its reputation on noise-canceling headphones and wireless speakers, McIntosh and Sonus Faber are known for their premium audio equipment, with products like the Sonus Faber Stradivari floor standers costing £45,000 and McIntosh’s MA8950 integrated amplifier priced at £12,495.

Bose CEO Lila Snyder has emphasized that this strategic move will help “bring music to life in unparalleled ways.” The company plans to maintain the brand’s heritage while investing in its future development. McIntosh will continue its operations from its New York headquarters, preserving its legacy of manufacturing high-end audio components.

The deal also opens new opportunities in the automotive sector. McIntosh currently produces audio systems for Jeep Wagoneer and Grand Cherokee lines, while Sonus Faber provides audio solutions for luxury vehicles like the Maserati Grecale and the Pagani Huayra.

Despite current economic uncertainties, the luxury audio market continues to grow, making this acquisition particularly significant. The move could potentially reshape the high-end audio landscape, though the financial terms of the deal remain undisclosed.

This acquisition represents a significant shift in the audio industry, combining Bose’s technological innovation with McIntosh’s premium audio heritage. The future might see interesting collaborations between these brands, potentially bringing innovations to both everyday and luxury audio experiences.

Source | Via