What to know

  • Instagram has launched Edits, a free video editing app for Android and iOS, designed to compete with TikTok's CapCut.
  • Edits offers advanced editing tools, AI-powered features, and watermark-free exports for videos up to 10 minutes long.
  • The app integrates closely with Instagram, allowing direct sharing and access to real-time performance insights.
  • All features are currently free, with no paywalls or subscriptions required.

Instagram has officially released Edits, a new video editing app available for both Android and iOS users. This app is Meta's direct response to the popularity of TikTok's CapCut, aiming to provide creators with a comprehensive suite of editing tools without any cost barriers.

Edits is designed to simplify the video creation process and offer advanced features that appeal to both casual users and professional creators.

With Edits, you can capture, arrange, and adjust video clips on a user-friendly timeline. The app supports videos up to 10 minutes in length and allows you to add trending audio, captions, and a variety of effects. Notably, Edits includes AI-powered tools such as Animate, which can turn static images into dynamic videos, and Cutouts, which lets you isolate people or objects with precision.

The green screen feature enables easy background replacement, expanding creative possibilities for your content.

One of the standout aspects of Edits is its integration with Instagram. You can share your edited videos directly to Instagram and Facebook, and access detailed real-time insights on engagement, clickthrough rates, and average view duration through the Live Insight Dashboard.

This level of analytics is typically difficult to access within the main Instagram app, but Edits makes it straightforward for creators to track their content's performance.

Edits also provides an Inspiration tab, where you can explore trending Reels and audio, and an Ideas tab to save concepts for future projects. The app allows you to export your videos in up to 4K resolution without any watermarks, making it easy to share your creations across different platforms.

Unlike CapCut, which has recently placed some features behind a paywall, Edits is currently completely free to use. Meta has indicated that more features, including additional AI effects and collaboration tools, are planned for future updates. For now, Edits stands out as a robust, accessible tool for anyone looking to create high-quality videos on mobile devices.

Via: TheVerge