What to know

  • Instagram CEO Adam Mosseri testified in a federal antitrust trial about competition with TikTok.
  • Mosseri said social media platforms must keep growing or they risk slowly dying.
  • He described TikTok as a major and ongoing competitor for Instagram.
  • The testimony is part of the FTC's case against Meta, Instagram's parent company.

Instagram CEO Adam Mosseri appeared in a federal court as part of an antitrust trial involving Meta, Instagram's parent company. The trial is focused on whether Meta has used its power to stifle competition in the social media industry.

During his testimony, Mosseri spoke about the intense competition Instagram faces from TikTok. He explained that the social media landscape is highly competitive and always changing. According to Mosseri, platforms like Instagram must keep growing to survive. He said, "You’re either growing, or you’re slowly dying." This statement highlights how quickly trends and user preferences can shift online.

Mosseri described TikTok as a major competitor that has changed how people use social media. He said Instagram has had to adapt its features and approach to keep up with TikTok’s popularity. The competition has led Instagram to introduce new tools and formats, such as short-form video, to attract and retain users.

The Federal Trade Commission (FTC) is using this trial to argue that Meta’s actions have limited choices for users and creators. The agency claims that Meta’s acquisitions and business practices have made it harder for other companies to compete. Mosseri’s comments about the need for constant growth were used to show how competitive the market remains, despite Meta’s size.

The outcome of this trial could affect how large tech companies operate in the future. It may also influence what features and services users see on social media platforms. For now, Mosseri’s testimony gives a rare look at how top executives view the challenges of staying relevant in a fast-moving industry.

Via: The Verge