Sales and commerce are obvious agendas behind content creation and networking via TikTok. Creators make use of the opportunities in various ways — some are business accounts in the real sense of the word, created and maintained to promote their merchandise, whereas there are also influencers who make a commission off of products they recommend to their audience.
No matter which category you belong to, getting the related links to your viewers is of insurmountable significance, and it should be done conspicuously, say right in your bio box or in the video description. Let us inspect the ‘link in bio’ element on TikTok to answer some of the most debated questions of the hour.
Why can’t I add link in TikTok Bio?
Until very, very recently TikTok allowed any user to add a clickable “website” link to their bio as long as they made a quick, cost-free switch to the ‘business account’ profile on TikTok. In case you don’t quite grasp the real significance of this feature, the ability to add a clickable link in bio is a big deal to creators who want to promote a business or develop a brand via the app.
Be it the official link to the brand website or links redirecting the viewers to a sponsor’s page, the clickable links act as a one-click bridge that converts to currency, customers, or traffic. Sounds promising, does it not?
But, if you are wondering why you cannot add a link in your TikTok bio, know that you are not the only one. Because, sometime-not-so-distant in the past, TikTok decided to spontaneously restrict the feature from mass use.
That is, if you want to add a link to your TikTok bio, you need to earn the right with at least 1000 followers. So, if you are a budding creator with a two or three-figure followers count, that means, the TikTok cut-off is responsible for keeping you away from the feature.
In other words, you may still add a link to the TikTok bio space and save the changes, but they will only appear as an unresponsive web address and not a clickable link that can be used to directly navigate to the endorsed page.
It is a real bummer if you want to send your viewers to a particular online storefront or towards a killer deal that could help you bag commission with each new sale made using your promo code.
How to add link in TikTok bio
If you have 1000 followers or more, here is how you can add link in bio on TikTok.
Step 1: Launch TikTok on your device.
Step 2: Tap the profile icon to go to your profile.
Step 3: Tap the burger menu on the top right corner.
Step 4: From the options, select Settings and privacy.
Step 5: Hit Manage account.
Step 6: Under Account control, tap Switch to Business Account.
Step 7: Hit Next to commence the switch.
Step 8: Select a category on the Choose a category page and tap Next.
Step 9: You will be redirected to the profile page upon successful switching. On the popup, tap Edit profile.
You may also go to the page by tapping the Edit profile button under the username and follower information line.
Step 10: Tap Website from the options.
Step 11: Enter your website link in the text box and hit Save.
When you go back to your profile, you will find a clickable link to your website proudly presenting itself in the bio box. Any profile visitor can use the link to directly navigate to the website you have linked thus in your profile. If you want to promote products or services from multiple brands or sponsors, you might need to seek the assistance of service providers like LinkTree to present multiple links to visitors in one click.
How to add multiple links in your TikTok bio using LinkTree
Even if you manage to add a link in bio, the feature is limited to just one. This is an impediment if you want to make available more than one clickable link in bio. But, where there is a will, there is a way, and the way to this is to put dedicated tools that act as the hub for all your links. In simple terms, all you need to do is make a collection of all the links you want to share in a micro-landing page and add the link to the landing page in the TikTok bio.
In blunt terms, you cannot add multiple clickable links to your bio no matter what, but rather use the one clickable link as the hub to share all the links you want to share. There are many established service providers who cater to this specific requirement for you to choose from like LinkTree, later.com, multilinks.me, etc. For demonstration, we shall go with LinkTree, which is one of the most popular in the field for its easy user interface and simplicity.
Go to linktr.ee or click here.
Tap
Enter username, email ID, and password in the respective text boxes. Check the checkbox to agree to the terms and conditions, and hit Sign up with email.
On the next page, you will find a text field to enter your name. Fill the box and tap Continue.
Select a category followed by a sub-category according to your preference.
Complete the captcha verification and hit Continue.
Select a plan on the Pick your plan page. The free plan is more than enough to get an efficient landing page to share your link collection with the public as it supports unlimited links free of charge. But it is recommended that you weigh all the available plans against each other before you make a pick.
Tap Sign up for Free to proceed.
You will be notified via email to confirm the account setup. Make sure to confirm the setup using the link available in the email. Meanwhile, tap CONTINUE TO MY LINKTREE on the website to start adding links.
Under Links tab, tap Add New Link.
Add the link title and address in the respective columns. Repeat the process by tapping Add New Link to add as many links as you want to your LinkTree landing page.
On the right side of the page, you can see a preview of how the links are stacked and how they appear on your LinkTree page. Use the available tools to make adjustments under appearance settings to customize your page.
Tap Share to copy your LinkTree address to the clipboard.
On the popup, tap Edit profile. You may also go to the page by tapping the Edit profile button under the username and follower information line.
Tap Website from the options.
Enter your website link in the text box and hit Save.
Now, anyone who visits your profile to find the links you mention in the videos grouped for easy access on your Linktree landing page, with just a tap on the clickable link. This kind of meta-linking is the most effective solution to organize your resources, products and associated links.
How to link your socials to TikTok
It is established that unless you have the prescribed number of followers, you cannot add a website to your bio in a clickable form on TikTok. But, if you are an influencer with a flourishing fan base outside of TikTok, you might still need to send them straight to your social media pages for further interactions and content dissemination.
There is a workaround available if you are up for grasping at any good opportunity available to optimize exposure. It is simple, too! All you have to do is enter the link into your TikTok bio and save the changes for it to show up under your profile in plain sight. You can add more than one link following the method, however, since they are not clickable, only the visitors who come to your profile using a browser can copy the address to open it in the browser.
Method #1: How to add non-clickable link to your profile
Launch TikTok and tap the profile icon to go to your profile.
Tap the Edit profile button under your profile picture.
Under About you, tap Add bio to your profile.
In the text box, add the link you wish to share in your bio. If there is more than one link, make sure that each goes on separate lines to ensure legibility.
Depending on the length of the links, you can add at most 2-3 addresses in your bio, owing to the character restriction imposed on the bio box. Hit Save to complete the process.
Back in your profile, you can see the links in the designated space for TikTok bio. However, they are not responsive as mentioned, and hence can only be used as a cue for the visitor to take appropriate action to see an interactive outcome.
Since web links aren’t available just yet for you, does that mean you can only use the aforementioned method to link your socials to your TikTok profile?
Thankfully, the state of things isn’t so dire that you only have the verbal or visual means to redirect your viewers to your social media channels. TikTok still allows you to add your Instagram and YouTube links on your TikTok profile. While it may not be similar to adding a link to your social media profile, it offers dedicated icons right on your TikTok profile at a prominent position for visitors to click and navigate.
Method #2: How to add your Instagram link to your TikTok profile
Launch TikTok and tap the profile icon to go to your profile.
Tap the Edit profile button under your profile picture.
Under Socials, tap Add Instagram to your profile.
You will be redirected to the Instagram login page. Login to Instagram with your account credentials.
Tap Save Info or Not Now as you see fit.
On the permission page asking you to grant TikTok access to your Instagram profile information, tap Allow if you wish to continue.
Once the accounts get successfully linked, you will land back on the settings page, where you can see your username against Instagram under Socials.
You will find a new Instagram icon added to your profile.
When you or any user taps the Instagram icon, there can be two outcomes. If your TikTok is linked only to Instagram, the user will be immediately taken to the linked account. However, if both Instagram and YouTube are linked to your TikTok, a popup shows both the options from which the user can make an appropriate choice.
Method #3: How to add your YouTube link to your TikTok profile
Launch TikTok and tap the profile icon to go to your profile.
Tap the Edit profile button under your profile picture.
Under Socials, tap Add YouTube to your profile.
You will be redirected to the YouTube login page. Login to YouTube with your account credentials.
On the permissions page, tap Allow if you agree to TikTok accessing your Google Account.
Once the accounts get successfully linked, you will land back on the settings page, where you can see your username against YouTube under Socials.
You will find a new YouTube icon added to your profile. When a user taps the icons, they will be immediately taken to your YouTube channel.
If your TikTok is linked only to YouTube, the user will be immediately taken to the linked account. However, if both Instagram and YouTube are linked to your TikTok, a popup shows both the options from which the user can make an appropriate choice.
FAQs
How to add a link to a video on TikTok?
A feature that was yet again pulled from common access for reasons unknown, you can no longer add links to your TikTok videos that are clickable. However, you still can input the link as text in the captions which the viewers may access from a browser to copy to the clipboard and load it separately. It is a bit of a hassle as most TikTok usersbelong to the ‘exclusively mobile app’ category and as a result, lead generation could end up taking a different turn than anticipated.
How to add a clickable link in the description?
As long as your follower count remains below 1000, TikTok doesn’t make open the clickable link feature for your account, be it a link in the description or link in the bio. Some instances have also been reported of the option still not showing even after buying 1000 followers for oneself. Hence, buying dummy accounts for gaining followers may not be the solution to it. Try to upload quality content regularly and build up a steady follower base organically to finally get your hands on the clickable link feature on TikTok.
