The rage about Samsung’s 2017 flagship phones Galaxy S8 and S8 Plus might have subsided but Samsung is still expanding its base by broadening the color availability of these flagship phones. In such a move, the Korean giant has introduced new Coral Blue colored Galaxy S8 and Rose Gold colored Galaxy S8 Plus in home country.
Notably, Galaxy S8 is available in three colors in Korea: Midnight Black, Orchid Gray and Arctic Silver. On the other hand, the Galaxy S8 Plus is available in two colors: Coral Blue and Orchid Gray. Thus, with the addition of a new hue, the number of color options for S8 and S8 Plus increases to four and three respectively in Samsung’s home country.
Samsung has launched Rose Gold Galaxy S8 Plus to attract more female customers who have not shown much interest in the Galaxy S8 series, as per an ETNews report which quoted an agency official as saying:
Galaxy S8 Coral Blue and Galaxy S8 Plus Rose Pink models will stimulate consumers’ desire for bright colors in line with the summer vacation season.
Read: Galaxy S8 and S8+ update
Samsung started experimenting with colors and using it as a marketing tool with Galaxy S7 Edge successfully. The addition of Coral Blue color to Galaxy S7 Edge, which was first applied to Galaxy Note 7, increased daily average sales by 15%.