What to know

  • Adobe has launched new AI models in its Firefly suite, including Firefly Image Model 4 and Firefly Image Model 4 Ultra, offering improved realism and creative control.
  • The Firefly platform now supports image, video, audio, and vector generation, all accessible from a single interface.
  • Adobe has integrated partner models from Google and OpenAI, giving users more options for creative tasks.
  • Firefly Boards, a collaborative AI-powered moodboarding tool, is now available in public beta.

Adobe has expanded its Firefly AI platform with the release of new image and video generation models, aiming to provide creators with greater flexibility and control. The announcement was made at the Adobe MAX London conference, where the company introduced Firefly Image Model 4 and Firefly Image Model 4 Ultra. These models are designed to produce more realistic and detailed images, with enhanced options for adjusting structure, style, camera angles, and zoom. Images can now be generated at resolutions up to 2K, making them suitable for professional and print use.

Firefly Image Model 4 is optimized for speed and everyday creative needs, allowing users to quickly generate high-quality images. The 4 Ultra version is tailored for projects that demand intricate detail and lifelike results, such as complex scenes with small structures. Adobe has also made its Firefly Video Model generally available, enabling users to generate video clips from text prompts or images, with tools to customize camera movement, shot framing, and motion design elements.

In addition to its proprietary models, Adobe has integrated partner AI models from Google Cloud and OpenAI into the Firefly platform. This gives users the ability to choose from a variety of creative AI models, each with unique capabilities and styles. The platform clearly indicates whether content was generated with Adobe’s Firefly or a partner model, supporting transparency and attribution.

Adobe also introduced Firefly Boards, now in public beta, which offers an AI-first approach to moodboarding. This tool allows creators to visualize and refine ideas collaboratively, iterate on multiple variations, and move seamlessly from concept to production. The Firefly suite is deeply integrated with Adobe’s Creative Cloud applications, providing AI-powered assistance throughout the content creation process.

With these updates, Adobe aims to unify image, video, audio, and vector generation in a single platform, giving creative professionals more productive workflows and precise control over their projects.

Via: TheVerge