What to know:
- Spotify will launch a new Partner Program in January 2025 that lets content creators earn money from both ads and subscriptions.
- Creators need to stream 10,000 hours and get 2,000 unique views in 30 days to qualify for the ad revenue program.
- The program will initially roll out in the US, UK, Canada, and Australia, aiming to compete with YouTube.
Spotify has unveiled an ambitious new monetization model that will change how creators earn money from their content on the platform. Starting January 2, 2025, content creators can earn revenue through two main streams – advertising and subscriptions.
The Partner Program introduces a revenue-sharing model where creators can earn money from ads played during their content across all platforms.
To qualify, creators must use Spotify for Creators platform and meet specific requirements – streaming 10,000 hours of content, attracting 2,000 unique views within 30 days, and publishing at least 12 episodes.
For those interested in subscription revenue, the barrier to entry is lower. Creators need only two published episodes and 100 unique Spotify listeners within 60 days to start earning from subscriber-only content and perks.
The streaming giant has shown its commitment to video content by offering substantial payments to attract creators. Some deals reportedly reach seven-figure sums, though payment structures vary based on the creator’s influence and reach.
This move signals Spotify’s determination to challenge YouTube’s dominance in the video content space. With over 170 million users already watching video podcasts on Spotify, the platform sees significant potential in expanding its video offerings.
Initially, the program will launch in four major markets – the United States, United Kingdom, Canada, and Australia – with potential for broader expansion in the future. This strategic move positions Spotify to compete for digital ad budgets while providing creators with new revenue opportunities.
