What to know
- Microsoft Edge has launched a new prompt that automatically starts the browser and attempts to import Chrome tabs and data.
- The prompt comes with a pre-selected option to “bring over data from other browsers regularly” with a prominent blue button to accept.
- Microsoft has confirmed this is an intentional feature, though users can disable it through Edge settings.
Microsoft is once again attempting to convert Chrome users by implementing aggressive tactics to import their browsing data into Edge. The browser now automatically launches at startup and displays a prompt offering to “enhance your browsing experience.”
As noted by The Verge, the prompt features a pre-selected option to regularly import data from other browsers, with a prominent blue button encouraging users to proceed. To decline, users must locate a small white X button that blends with the sparkle-decorated background.
If users accept the prompt, Edge will not only import their current Chrome data but will continue to do so as long as Chrome remains the default browser. This targeting specifically affects devices with Chrome installed.
This move follows a pattern of Microsoft’s aggressive promotion of Edge since its Chromium-based version launched in 2020. The company has previously blocked tools that redirect users away from Edge, made it difficult to change default browsers in Windows 11, and displayed warnings when users attempt to download Chrome.
The aggressive tactics have sparked concern among users and tech experts. Many view these actions as potentially damaging to user trust in Microsoft’s products, particularly as the company continues to integrate AI features into Windows 11 and its browser ecosystem.
To disable this feature, users can access Edge settings and turn off the data import option. However, the fact that users must actively seek out and disable this setting has raised questions about Microsoft’s respect for user choice and browser preferences.
