What to know

  • YouTube will start showing ads after peak moments in videos.
  • The platform will use AI to detect these high-engagement points.
  • This change aims to make ads more relevant and less disruptive.
  • Creators may need to adjust how they structure their videos.

YouTube is changing how it shows ads during videos. Soon, you will see ads appear right after the most engaging or 'peak' moments in a video. YouTube will use artificial intelligence to find these moments by analyzing when viewers are most interested or active.

This new approach is different from the current system, where ads often appear at set intervals or at random points. By placing ads after high-engagement moments, YouTube hopes to make the viewing experience smoother. The company believes that ads shown after important moments will feel less disruptive and may be more relevant to viewers.

For creators, this change could affect how they plan their videos. They may need to think about where the most engaging parts of their content are, as ads will now appear after these points. This could lead to new strategies for keeping viewers interested throughout the video.

YouTube says this update is part of its ongoing effort to balance the needs of viewers, creators, and advertisers. The company will continue to use feedback and data to improve how ads are shown. If you watch videos on YouTube, you may notice these changes soon as the platform rolls out the new system.

Via: Tech Crunch