What to know

  • Apple CEO Tim Cook said the company is "open to" acquiring AI companies.
  • The statement came during Apple’s Q3 2025 earnings call.
  • Cook emphasized Apple’s ongoing investment in artificial intelligence.
  • No specific AI acquisition targets were named during the call.

During Apple’s Q3 2025 earnings call, CEO Tim Cook made it clear that the company is not ruling out the possibility of acquiring artificial intelligence companies. When asked about Apple’s approach to AI acquisitions, Cook responded that Apple is "always looking at companies to acquire" and is "open to doing that for AI." This marks one of the most direct statements from Apple leadership about the company’s willingness to pursue deals in the rapidly evolving AI sector.

Cook’s comments come at a time when major tech rivals like Microsoft, Google, and Amazon are investing heavily in AI, both through internal development and high-profile acquisitions. While Apple has historically kept its acquisition strategy under wraps, the company has made smaller, strategic purchases in the past to bolster its technology stack. However, Cook’s statement suggests Apple could be considering larger or more targeted deals as it ramps up its AI efforts.

On the call, Cook reiterated that Apple is "investing significantly" in artificial intelligence. He highlighted that Apple’s approach focuses on integrating AI features directly into its products, such as the iPhone, iPad, and Mac. Cook did not mention any specific companies Apple might be eyeing, nor did he provide details on the size or timing of potential acquisitions.

Apple’s Q3 2025 earnings report showed steady performance, but the company faces increasing pressure to keep pace with competitors in the AI space. The company recently announced new AI-powered features for its devices, signaling a commitment to staying at the forefront of AI innovation. Cook’s openness to acquisitions could mean Apple is looking for ways to accelerate its AI roadmap, whether through talent, technology, or both.

For now, Apple watchers will be keeping a close eye on any moves the company makes in the AI acquisition space. Cook’s comments indicate that Apple is ready to act if the right opportunity comes along, but as always, the company is likely to proceed with caution and strategic intent.

Via: CNBC