What to know

  • TikTok rolls out new parental controls and creator tools in its latest update.
  • Family Pairing now offers more detailed content filtering and screen time management.
  • Creators get advanced analytics and improved comment moderation features.
  • These changes aim to boost safety and empower both parents and creators on the platform.

TikTok is stepping up its game in 2025 with a fresh set of features designed to make the platform safer for younger users and more powerful for creators. The latest update introduces expanded parental controls through Family Pairing, as well as new tools that help creators manage their content and communities more effectively.

For parents, the Family Pairing feature now comes with more granular options. You can set specific screen time limits for different types of content, not just for the app as a whole. This means you can allow your teen more time for educational videos while limiting entertainment content. There’s also a new content filtering system that lets you block certain hashtags and keywords, giving you more control over what your child sees on their feed.

Another big change is the ability to monitor direct messages. Parents can now see who their teens are messaging and set restrictions on who can contact them. TikTok has also added a new “pause” function, letting you temporarily disable your child’s access to the app without deleting it or changing device settings.

For creators, TikTok is rolling out advanced analytics that provide deeper insights into audience engagement and video performance. You can now track metrics like average watch time, follower growth, and peak activity hours in more detail. The update also brings improved comment moderation tools, including bulk comment deletion and keyword filters, making it easier to keep your community positive and safe.

Additionally, TikTok is introducing a new “content labels” feature. This allows creators to tag their videos with specific themes or topics, helping users discover content that matches their interests and making it easier for parents to filter what their kids see.

These updates are part of TikTok’s ongoing efforts to address concerns around youth safety and digital wellbeing. The company says it will continue to refine these tools based on user feedback and evolving needs.

If you’re a parent or a creator on TikTok, these new features are worth exploring. They offer more ways to customize your experience, protect young users, and build a healthier online community.

Via: techcrunch.com