What to know:
- TikTok launched a new “Share to TikTok” feature enabling direct sharing from Spotify and Apple Music platforms.
- Users can share tracks, albums, playlists, podcasts, and audiobooks to TikTok’s Feed or Stories.
- The shared content includes links back to the original streaming services, promoting further engagement.
TikTok has unveiled a game-changing integration that strengthens its connection with major music streaming platforms. The new “Share to TikTok” feature allows users to directly post their favorite music content from Spotify and Apple Music to the video-sharing platform.
According to Ole Obermann, TikTok’s Global Head of Music Business Development, the platform’s previous “Add to Music App” feature has already generated hundreds of millions of track saves and billions of streams on partner music streaming services. This new integration takes the user experience full circle, creating a seamless connection between music discovery and sharing.
The feature offers two primary sharing options: users can post content to their TikTok Feed (For You Page and Stories) using the green screen feature or Photo Mode, or share directly through TikTok Messages. The integration supports various content types, including tracks, albums, playlists, podcasts, and audiobooks.
This development comes as TikTok continues to solidify its position as a major force in music discovery, despite recently announcing the shutdown of its TikTok Music platform. The move demonstrates TikTok’s commitment to partnering with established streaming services rather than competing with them directly.
A new era of seamless music sharing begins as TikTok bridges the gap between streaming platforms and social media.
