What to know
- TikTok has partnered with Getty Images to integrate premium creative content into its Symphony Creative Studio.
- Advertisers and businesses can now access Getty’s vast library of images and videos directly through TikTok.
- The integration aims to help create more authentic, native-looking content for TikTok advertising.
TikTok is partnering with Getty Images to allow advertisers and businesses to access Getty’s collection of premium images and videos directly through TikTok’s AI-powered Symphony Creative Studio.
This can benefit content creators on TikTok a lot — they can now craft TikTok-first advertisements and organic content boost performance and engagement.
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The collaboration comes at a time when authentic storytelling in advertising has become more crucial than ever. TikTok’s Symphony Creative Studio, filled with Getty’s vast library of millions of premium images and videos, empowers brands to create compelling content easily.
Peter Orlowsky, Senior Vice President of Global Strategic Partnerships at Getty Images, highlights how this partnership streamlines the creative process for advertisers. As per The Verge, the integration offers a direct pipeline to Getty’s extensive content library, making it easier than ever to create engaging, platform-specific content that resonates with TikTok’s audience.
This move reflects TikTok’s commitment to providing better tools for its business users while maintaining the platform’s unique creative atmosphere. The partnership promises to enhance the quality and authenticity of advertising content on TikTok, making it a win-win for both creators and viewers.
Video via: The Verge
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