What to know
- Meta is internally testing ads on Threads.
- Code hinting at ad integration was recently discovered.
- Meta says public ad rollout isn’t coming soon, despite testing
In a move that’s sure to raise eyebrows, Meta appears to be quietly exploring the world of advertising on its Twitter-like platform, Threads. The social media giant is taking baby steps towards monetization, as recent findings suggest.
Eagle-eyed developer Alessandro Paluzzi recently stumbled upon some intriguing code within the Threads app. The discovery hints at Meta’s behind-the-scenes work on ad integration for the platform. This revelation has set the tech world abuzz with speculation about Threads’ future revenue model.
And here is how sponsored posts will appear on #Threads, with a "Sponsored" label next to the username. pic.twitter.com/agI6Ad7h3q
— Alessandro Paluzzi (@alex193a) August 22, 2024
However, before users start bracing for an ad invasion, it’s worth noting that Meta is pumping the brakes on any immediate rollout. The company has made it clear that while they’re tinkering with ads internally, public implementation isn’t on the near horizon.
Adam Mosseri, the head of Instagram, has previously hinted at the eventual introduction of ads on Threads. He’s acknowledged that advertising will play a role in the platform’s future, but emphasized that it’s not an immediate priority.
For now, Threads remains an ad-free zone for its users. The platform continues to focus on growing its user base and refining its features. But make no mistake – the gears are turning behind the scenes as Meta explores ways to turn Threads into a money-making machine.
As the story unfolds, users and advertisers alike will be watching closely. Will Threads strike a balance between user experience and monetization? Only time will tell. For now, enjoy your ad-free scrolling on Threads, but don’t be surprised if you start seeing some sponsored content in the future.
