What to know
- Threads introduces AI-powered summaries of trending topics, currently being tested in the U.S.
- Users will soon be able to search within specific date ranges and look for posts from individual accounts.
- The platform expands its trending topics section and enhances the algorithm to prioritize content from followed accounts.
Meta's Threads app rolls out major improvements to its search and trending features, marking a significant shift in how you discover and interact with content on the platform.
Instagram head Adam Mosseri announced these "long-overdue improvements" to enhance your experience on Threads. The new search capabilities will let you find posts within specific date ranges and search for content from individual accounts, making it easier to locate that specific post you've been trying to find.
In the United States, Threads users will notice an expanded set of trending topics, moving beyond the current limit of five trends at a time. The platform adds an AI twist to this feature by providing quick summaries of trending discussions, helping you stay in the loop without diving deep into every conversation.
These updates arrive as Threads continues to grow its user base, now reaching over 175 million monthly users. The platform also tackles previous user frustrations by refining its algorithm to show more relevant content from accounts you follow, rather than flooding your feed with posts from unfamiliar sources.
Meta's latest moves show its determination to keep Threads competitive in the ever-evolving social media landscape. The platform continues to roll out features at a rapid pace, including custom feeds and algorithmic improvements, proving that it's pulling out all the stops to enhance your social media experience.
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