What to know

  • Google has made Imagen 3, its latest AI image generation model, available to all U.S. users.
  • Imagen 3 can create highly realistic images and understand complex text prompts.
  • The model will be accessible through Google’s ImageFX tool and Vertex AI platform.

First announced at the Google I/O in May, Google has announced access to Imagen 3, its newest artificial intelligence model for creating images. This advanced tool is now available to all users in the U.S., marking a significant step in AI-powered image generation.

Imagen 3 can purportedly produce highly realistic images by understanding and interpreting complex text prompts, and allowing users to create detailed and specific images. The model is capable of generating a wide range of visual content, from simple objects to complex scenes. Google explains the technology in its DeepMind research paper. 

Google claims that this version produces images with fewer visual flaws compared to earlier models. The AI can also generate text within images, such as personalized messages or presentation slides.

Google is making Imagen 3 available through two main channels. Creative professionals can access it as a private preview in ImageFX, a tool designed for image creation and editing. Users can also access Imagen 3 via Vertex AI, Google’s machine learning platform for developers.

The company has emphasized Imagen 3’s improved understanding of natural language. This enhancement allows the model to capture and incorporate fine details from lengthy text descriptions, resulting in more accurate and nuanced image generation.

Google’s release of Imagen 3 comes as part of its ongoing efforts to advance AI technology. The company continues to develop and refine its AI models, aiming to provide more powerful and user-friendly tools for image creation and manipulation.

As AI image generation technology evolves, it raises both excitement and concerns in various fields. Understandably then, the company is using this limited U.S. release to ascertain room for improvement before a broader launch.