Nintendo Confident in Maintaining Switch 2 Price Despite Rising Component Costs

What to know

Nintendo president Shuntaro Furukawa stated the company expects to keep the Switch 2’s price stable unless there are major changes in tariffs or other external factors.
Both Sony and Microsoft have increased prices for their consoles this year, citing economic challenges and tariffs.
Nintendo has offset some rising material costs by raising prices on accessories and older Switch models, but the Switch 2 remains at its launch price.
Analysts note that Nintendo’s sales of the Switch 2 have been strong, suggesting consumer confidence despite the higher price tag.

Nintendo’s latest console, the Switch 2, launched at a higher price than its predecessor, but the company has been quick to reassure fans that further increases aren’t on the immediate horizon. President Shuntaro Furukawa explained that while material costs are rising, Nintendo is working to offset these through mass production efficiencies. Company president Shuntaru Furukawa stated during a shareholder Q&A that the Switch 2’s price should stay stable unless major changes like new tariffs or unforeseen events occur.

This is a relief for gamers who’ve seen both PlayStation and Xbox raise their prices this year. Sony and Microsoft cited economic pressures and tariffs as reasons for their hikes, but Nintendo seems to be taking a different approach. The company has already raised prices for older Switch models and accessories, but the Switch 2 itself hasn’t followed suit.

Nintendo has suggested it is comfortable with Switch 2's current price point, despite rising component costs and recent price hikes by both PlayStation and Xbox. https://t.co/pHq0XyPVGP pic.twitter.com/Vmr1SUWHxf
— IGN (@IGN) November 7, 2025

Sales figures for the Switch 2 have been impressive, with over 10 million units sold in just four months. Analysts believe this shows strong consumer confidence, even with the higher price tag. Nintendo’s ability to keep the price stable could help maintain that momentum, especially as the gaming market faces ongoing economic uncertainty.

It’s clear that Nintendo is walking a tightrope between covering rising costs and keeping the console accessible. For now, fans can breathe easy knowing the Switch 2’s price is likely to stay put—unless something major changes in the global market.