What to know:
- Microsoft has begun displaying Windows 11 version 24H2 upgrade banners to Windows 10 users.
- The update is being offered as a free upgrade for all compatible Windows 10 PCs.
- This promotion comes as Windows 10 approaches its end of support deadline in October 2025.
Microsoft has launched a new campaign to encourage Windows 10 users to upgrade to the latest version of Windows 11. Through a server-side update, the company has started displaying promotional banners specifically highlighting the Windows 11 version 24H2 upgrade option.
According to Microsoft’s official channels, Windows 11 24H2 represents the most refined version of the operating system to date, offering enhanced stability and new features that make it a compelling upgrade for Windows 10 users. The update banner maintains its familiar design but now directs users specifically to the 24H2 version when they click the download button.
A Microsoft spokesperson has confirmed this strategic shift, noting that the Windows Update support page has been modified to prominently feature “Windows 11, version 24H2”. While users still have the option to remain on Windows 10 through a smaller link below the banner, Microsoft plans to experiment with additional updated banners in the coming weeks.
The timing of this promotion is particularly significant as Windows 10’s end of support date draws closer. Microsoft appears to be using the stability and polish of the 24H2 update as a key selling point to convince users to make the transition to Windows 11.
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