What to know

  • xAI has released Grok Imagine, an AI-powered image and video generator.
  • The tool allows users to create NSFW (not safe for work) content with minimal restrictions.
  • Grok Imagine is currently in early access for select users.
  • xAI aims to differentiate itself from competitors by offering fewer content limitations.

xAI, the artificial intelligence company founded by Elon Musk, has officially launched Grok Imagine, a new AI tool that lets you generate both images and videos—including NSFW content. This move sets xAI apart from other major AI platforms, which typically restrict or outright ban the creation of explicit or adult material.

Grok Imagine is currently in early access, available to a limited group of users. The tool is designed to work seamlessly with xAI’s Grok chatbot, allowing you to create visual content simply by entering a text prompt. Unlike many other AI image generators, Grok Imagine does not block requests for adult, erotic, or otherwise explicit imagery. This open approach is a deliberate decision by xAI, which has publicly criticized what it sees as excessive censorship by other AI companies.

When you use Grok Imagine, you can generate both static images and short video clips. The platform’s interface is straightforward: you type in your prompt, select whether you want an image or a video, and the AI gets to work. Early testers have reported that the tool can handle a wide range of requests, from artistic portraits to explicit adult scenes, without the filters or warnings you might encounter elsewhere.

xAI says it will still enforce some basic guidelines to prevent illegal or dangerous content, but the company is clear that it wants to give users more creative freedom. This stance has already sparked debate in the tech community, with some praising the commitment to free expression and others raising concerns about potential misuse.

For now, Grok Imagine is not available to the general public. xAI is gathering feedback from early users and plans to expand access in the coming months. If you’re interested in trying it out, you’ll need to join a waitlist or receive an invite. The company has not yet announced a timeline for full public release.

With Grok Imagine, xAI is betting that a more open approach to AI-generated content will attract users who feel limited by the restrictions of other platforms. Whether this strategy pays off remains to be seen, but it’s clear that the conversation around AI, creativity, and content moderation is far from over.