What to know

  • Elon Musk’s xAI has launched Grok 4, the latest version of its AI chatbot.
  • A new $300 monthly subscription tier targets professional and enterprise users.
  • Grok 4 promises significant improvements in reasoning and coding abilities.
  • The launch marks xAI’s push to compete with other leading AI platforms.

If you've been following the rapid evolution of AI chatbots, you'll want to pay attention to xAI's latest move. Elon Musk’s AI company has officially launched Grok 4, the newest iteration of its conversational AI model, and it’s making waves with a bold new pricing strategy. The headline: a $300 per month subscription tier, squarely aimed at professionals, developers, and enterprise users who need advanced capabilities and priority access.

The new Grok 4 model is designed to deliver a significant leap in performance. According to xAI, Grok 4 boasts improved reasoning, better coding skills, and a deeper understanding of complex queries. This positions it as a direct competitor to other top-tier AI models on the market, such as OpenAI’s GPT-4 and Google’s Gemini.

The $300 monthly subscription, called Grok Pro Max, unlocks a suite of premium features. Subscribers get access to the most powerful version of Grok, higher usage limits, and priority during peak times. This tier is clearly tailored for users who rely on AI for demanding tasks—think software development, research, and content creation at scale.

For everyday users, xAI will continue to offer a more affordable subscription option, but the company is betting that businesses and power users will see enough value in Grok 4’s enhanced capabilities to justify the higher price tag. The move signals xAI’s intent to carve out a bigger share of the lucrative enterprise AI market.

Elon Musk has positioned Grok as a more open and less censored alternative to other AI chatbots, and with Grok 4, xAI is doubling down on that vision. The company claims the new model is not only smarter but also more transparent in its responses, aiming to set itself apart in a crowded field.

As AI adoption accelerates across industries, xAI’s launch of Grok 4 and its premium subscription tier is a clear sign that the competition for enterprise customers is heating up. Whether Grok 4 can deliver on its promises—and whether businesses will embrace the $300 monthly price point—remains to be seen, but the AI arms race just got a major new contender.