Sony recently introduced “Concept for Android” programme to better build/test upcoming software updates for its Xperia devices. The programme kicked off with Android 6.0 Marshmallow for select Xperia Z3 and Z3 Compact users earlier this month.

The Marshmallow Edition of Sony’s Concept for Android invited only 10,000 Xperia Z3 users from select countries. However, the concept build later leaked on the interwebs as a Flashtool flashable .ftf file.

But here’s a much simpler way to get Sony’s Concept for Android releases for supported devices — the official Concept Installer windows program.

Yes, Sony has a dedicated software for its “Concept for Android” releases for the Windows users. You can install the Concept Installer software on your PC and easily download/install the latest Sony’s Concept for Android releases directly to supported devices.

Also, the Concept Installer has option to easily install the official software back on your device. It’s your one-click solution to get Sony’s Concept for Android releases. Plus, it works regardless of your country and invite system to install the latest concept releases.

You can grab Sony Concept Installer from the download link below. Simply install it on your PC like you’d install any other .exe software.

[icon name=”download” class=”” unprefixed_class=””] Download Sony Concept Installer (.exe)

How to Install Concept Software from Sony

Note: Concept Installer won’t work if your Xperia device has unlocked bootloader. Also, Installing concept software will wipe your device clean, all you data will be lost, so make sure you backup important data before proceeding.

  1. Start/Open Concept Installer on your PC.
  2. Select the “Install Concept Software” tab.
  3. Connect your Xperia phone to PC and wait for a while.
  4. Press the “Install software” button once your device shows up on the screen.
    └ Be patient now, this will take time.
  5. Enjoy your new concept software from Sony.

For more, download the official instructions (PDF) from Sony.

[icon name=”download” class=”” unprefixed_class=””] How to Flash Concept Software with Concept Installer (.pdf)

Happy Androiding!