What to know
- Chrome will soon let you compare multiple products across websites while shopping.
- The ‘Tab compare’ feature will use AI to pull info about products from open tabs and make a table out of it for easy comparison.
- ‘Tab compare’ will release in the US in the coming weeks. Expect a wider rollout in the upcoming months.
Google Chrome will soon let you compare products across multiple tabs. Also called ‘Tab compare’, the AI-powered tool looks to simplify comparing different products while shopping online.
Tab compare will use AI to pull product information, such as specs, features, price, and ratings from the websites that you’ve opened in different tabs. The same will then be compiled into a table where you can make comparisons and get AI summary suggestions – all from a single tab.
The feature will release first in the US in the coming weeks. If it works as intended, and the comparisons are indeed comprehensive, it could make online comparison shopping a whole lot easier. No more would one have to hop between tabs to compare features. Sure, it would mean even less traffic for indie publishers and websites. But that’s just the AI world we live in now.
Initially, the Tab compare table will be able to handle 10 items, which is only a minor limitation for now. A Google spokesperson told The Verge:
“We’ve just found the column layout doesn’t scale very well beyond that.”
The feature is also limited to a single category – Shopping. If all goes well and Google’s AI can provide all the salient attributes that help users decide, the feature could expand to include additional categories, and eventually allow comparisons for just about anything, including apps, services, travel info, hotels, etc.
Google’s also brought Android’s Circle to Search on desktop in a new avatar that you can start using today.
